Archive

Premier League

The official Premier League website was redesigned to become an essential destination for fans worldwide, offering comprehensive matchday information, statistics, and news. Leading the project from concept to launch, I managed a small team of designers and collaborated closely with UX designers and developers to successfully deliver the site in just seven months.

Agency
VML

Role
Lead Designer

Bugatti

The Bugatti Veyron is the world's fastest production sports car. Its exclusivity means a purchase can only be facilitated by sales representatives building relationships with potential clients. As part of this journey, I designed a concept user interface that allowed users to customise every facet of the Veyron's interior and exterior.

Agency
VML

Role
Senior Designer

Philadelphia Fridge Bingo

Philadelphia launched a set of lenticular lids on its packaging which revealed easy to make recipes using its soft cheese. The solution was to visualise the creative concept of a bingo game through the creation of illustrations combined with existing branded elements and create a game for mums that would serve to push this new promotion.

Agency
Proximity

Role
Senior Designer

Xbox CRM

Creative direction and designs for two EMEA campaigns upselling a free weekend of online multiplayer and virtual items to users who weren't subscribed to the paid tier of Xbox LIVE.

Agency
VML

Role
Senior Designer

Microsoft CRM

Illustrations to help convey how Microsoft products such as Dynamics and Business Intelligence can help companies improve relationships and research with their customer base.

Agency
VML

Role
Senior Designer

UEFA

Design concepts on how to add extra value for fans visiting UEFA.com The solution was to engage and excite fans by allowing them to access to archive footage, detailed stats, player and club information and the ability to compete against others in a Fantasy Football league.

Agency
VML

Role
Senior Designer

Hershey's

The brief was to refresh the existing Hershey’s Kisses website whereby the content would be fun and engaging for users and to encourage them to return. We created a site where users could upload their ‘moments of happiness’ with Hershey's, therefore building a growing community of brand advocates.

Agency
VML

Role
Senior Designer