HSBC
Bringing digital consistency to HSBC at a global scale
HSBC’s Global Digital Library (GDL) 2.0 created a shared design foundation to bring consistency, efficiency, and scalability to the bank’s digital experiences across global markets. The initiative transformed a fragmented ecosystem of products and platforms into a unified design language, enabling teams worldwide to create more coherent customer journeys while accelerating digital delivery.
I played a key role in evolving HSBC’s digital design language, helping establish GDL 2.0 as a scalable foundation for global product teams. My focus was on bridging brand and user experience — creating guidelines that balanced consistency with the flexibility required across different markets and customer needs.
