EE
A new digital standard for the UK's biggest mobile network
Following Wolff Olins’ rebrand of EE in 2010, the digital transformation project focused on bringing the new identity to life across EE’s digital ecosystem. The challenge was to translate a bold, customer-focused brand into intuitive digital experiences that supported millions of customers across acquisition, service, and account management journeys.
I played a key role in bringing EE’s reimagined brand experience into the digital world. Working as part of Dare’s transformation team, I helped translate a distinctive new identity into a digital ecosystem that was simple, intuitive, and scalable — creating experiences that connected brand and customer needs across a rich content platform and high-volume ecommerce journey.
