Türk Telekom
Where brand meets digital – unifying Türk Telekom's three separate identities.
Türk Telekom’s digital transformation unified three distinct brands—Türk Telekom, TTNET, and Avea—under a single digital experience.
I established the foundations of the new master brand into a scalable set of digital guidelines, creating a consistent visual language across all customer touchpoints. Core components including typography, colour, photography, and graphic elements were designed to be adapted by local agencies while maintaining brand consistency.
