Cardiff University
Open days that begin online – bringing Cardiff University closer to prospective students.
After five years with little change, Cardiff University’s homepage no longer met the needs of prospective students or the university’s digital ambitions. Multiple navigation systems and content hidden behind tabs and carousels made it difficult for users to find information and limited search engine visibility.
I redesigned the homepage around a scalable, content-first design system that simplified navigation, improved SEO, and surfaced high-value content. The result was a more effective marketing platform that increased discoverability and better engaged prospective students.
320%
increase in homepage SEO keyword visibility
12%
growth in organic traffic after launch in March 2016
