AstraZeneca
Changing perceptions through stories of innovation and culture.
As a global pharmaceutical organisation, AstraZeneca faced the challenge of communicating complex science, breakthrough research, and its wider purpose in a way that was clear, engaging, and accessible to diverse audiences. Its digital presence needed to move beyond traditional corporate communications, creating a more human and connected experience that reflected the people, innovation, and impact behind the science.
Working across brand, content, and experience design, I helped shape a digital platform that transformed complex scientific information into engaging, accessible experiences — bringing the brand promise of “What science can do” to life through a storytelling-led digital experience, showcasing research, innovation, culture, and the human impact behind scientific discovery.
63
places climbed to top FTSE 350 for corporate websites.
14%
reduced bounce rate on the homepage.
23%
increase on perception of AstraZeneca as a science-led company.
22%
increase on average session time.
