St Austell Brewery
From Components to Commerce: Building St Austell Wholesale's Design System
St Austell Brewery is one of the South West's leading drinks wholesalers, supplying pubs, bars, restaurants, hotels and convenience customers through a network of distribution centres across the region. Over more than 170 years, the business has evolved into a major composite drinks wholesaler with a portfolio spanning beer, cider, wine, spirits and soft drinks.
I was responsible for designing the UI for St Austell Wholesale's eCommerce platform and creating a scalable design system that enabled the team to rapidly deliver new features while maintaining visual consistency across the product. Working closely with a UX designer, I translated user flows and client requirements into intuitive, brand-aligned interfaces whilst ensuring we met key KPIs such as increasing average order value and revenue per customer.
*Statistics are based upon results for FY24/25
£932
average order value
(+£72 on FY23/24)
66%
of customers ordered on the website
(+34.88% on FY23/24)
£65m
total revenue generated
(+31.78% on FY23/24)
£35k
average revenue per customer
(+2.518% on FY23/24)
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