Refreshing Türk Telekom's digital brand

Refreshing Türk Telekom's digital brand

Refreshing Türk Telekom's digital brand

Türk Telekom, with 176 years of history, is the first integrated telecommunications operator in Turkey. Formed via a merger between Türk Telekom, TTNet and Avea, three unique brands were now unified under a single identity encompassing physical stores and print advertising. As part of this new identity, their digital presence would need to undergo a brand transformation.

Türk Telekom, with 176 years of history, is the first integrated telecommunications operator in Turkey. Formed via a merger between Türk Telekom, TTNet and Avea, three unique brands were now unified under a single identity encompassing physical stores and print advertising. As part of this new identity, their digital presence would need to undergo a brand transformation.

Türk Telekom, with 176 years of history, is the first integrated telecommunications operator in Turkey. Formed via a merger between Türk Telekom, TTNet and Avea, three unique brands were now unified under a single identity encompassing physical stores and print advertising. As part of this new identity, their digital presence would need to undergo a brand transformation.

Category
UI design

Agency
Interbrand

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Design thinking

The goal would be to create a set of digital brand guidelines that would be applied to their existing websites and digital apps. Brand components such as typography, background patterns, colours and photography would be adapted to work for digital and followed by local agencies.

The goal would be to create a set of digital brand guidelines that would be applied to their existing websites and digital apps. Brand components such as typography, background patterns, colours and photography would be adapted to work for digital and followed by local agencies.

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Solution

byfrequency helped to develop a set of robust guidelines that were used to refresh Türk Telekom's digital platforms. Their internal development team worked to these guidelines when rebranding legacy consumer and corporate websites in time for the brand relaunch.

byfrequency helped to develop a set of robust guidelines that were used to refresh Türk Telekom's digital platforms. Their internal development team worked to these guidelines when rebranding legacy consumer and corporate websites in time for the brand relaunch.

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