Helping to define EE's digital style guide

Helping to define EE's digital style guide

Helping to define EE's digital style guide

EE is the UK's largest mobile network operator formed via a merger between Orange and T-Mobile. Led by the overall visual identity created by Wolff-Olins, digital brand guidelines would be required to define how it would look, feel and behave on the consumer and business facing websites.

EE is the UK's largest mobile network operator formed via a merger between Orange and T-Mobile. Led by the overall visual identity created by Wolff-Olins, digital brand guidelines would be required to define how it would look, feel and behave on the consumer and business facing websites.

EE is the UK's largest mobile network operator formed via a merger between Orange and T-Mobile. Led by the overall visual identity created by Wolff-Olins, digital brand guidelines would be required to define how it would look, feel and behave on the consumer and business facing websites.

Category
UI design, digital branding

Agency
Dare

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Design thinking

Due to the scale and size of the website, the decision to use atomic design principles would complement the agile nature of the project. By prototyping and developing components individually, they could be designed and tested rapidly by the team of UX and UI designers.

Due to the scale and size of the website, the decision to use atomic design principles would complement the agile nature of the project. By prototyping and developing components individually, they could be designed and tested rapidly by the team of UX and UI designers.

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Solution

byfrequency helped to develop a set of robust guidelines that were used to refresh Türk Telekom's digital platforms. Their internal development team worked to these guidelines when rebranding legacy consumer and corporate websites in time for the brand relaunch.

byfrequency helped to develop a set of robust guidelines that were used to refresh Türk Telekom's digital platforms. Their internal development team worked to these guidelines when rebranding legacy consumer and corporate websites in time for the brand relaunch.

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