Revamping the homepage of Cardiff University

Revamping the homepage of Cardiff University

Cardiff University's homepage hadn't changed much in five years. It had issues with multiple navigation menus and content was hidden behind tabs and carousels. It hadn't been implemented with the university's CMS and so was difficult to update. Improvements were needed to make it a more effective marketing platform to engaging with prospective students.

Cardiff University's homepage hadn't changed much in five years. It had issues with multiple navigation menus and content was hidden behind tabs and carousels. It hadn't been implemented with the university's CMS and so was difficult to update. Improvements were needed to make it a more effective marketing platform to engaging with prospective students.

Category
UI design

Agency
In-house

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Design thinking

The idea was to design a modular system where content blocks could be moved around to suit the overall marketing message. As the homepage would be built using the university's CMS, Squiz, the design needed to be versatile and accommodate any number of stories without compromising the layout. The design needed to simplify the navigation and place more prominence on searching for undergraduate and postgraduate courses.

The idea was to design a modular system where content blocks could be moved around to suit the overall marketing message. As the homepage would be built using the university's CMS, Squiz, the design needed to be versatile and accommodate any number of stories without compromising the layout. The design needed to simplify the navigation and place more prominence on searching for undergraduate and postgraduate courses.

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Design iterations from wireframes to detailed visual approach and mobile navigation prototype for a future phase.

Design iterations from wireframes to detailed visual approach and mobile navigation prototype for a future phase.

Solution

byfrequency developed a design which provides a modern and responsive layout working across all devices. Web editors are now able to customise the layout depending on which key messages need to be promoted. The addition of video makes the page more engaging and encompasses themes such as student recruitment, international reach or research.

byfrequency developed a design which provides a modern and responsive layout working across all devices. Web editors are now able to customise the layout depending on which key messages need to be promoted. The addition of video makes the page more engaging and encompasses themes such as student recruitment, international reach or research.

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