Customising the Bugatti Veyron experience

Customising the Bugatti Veyron experience

Customising the Bugatti Veyron experience

The Bugatti Veyron is the world's fastest production sports car. Its exclusivity means a purchase can only be facilitated by sales representatives building relationships with potential clients. As part of this journey, Bugatti immerses the client into their history and culture by inviting them to their factory in Molsheim and allow them to customise every facet of the car's exterior and interior.

The Bugatti Veyron is the world's fastest production sports car. Its exclusivity means a purchase can only be facilitated by sales representatives building relationships with potential clients. As part of this journey, Bugatti immerses the client into their history and culture by inviting them to their factory in Molsheim and allow them to customise every facet of the car's exterior and interior.

The Bugatti Veyron is the world's fastest production sports car. Its exclusivity means a purchase can only be facilitated by sales representatives building relationships with potential clients. As part of this journey, Bugatti immerses the client into their history and culture by inviting them to their factory in Molsheim and allow them to customise every facet of the car's exterior and interior.

Category
UI design

Agency
VML London

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Design thinking

The idea was to create an interactive car configurator to help clients visualise how their customised Veyron would look before final production. As the configurator would be primarily used on Surface tablet devices, the user interface would need to be touch friendly and also reflect the high end brand of Bugatti.

The idea was to create an interactive car configurator to help clients visualise how their customised Veyron would look before final production. As the configurator would be primarily used on Surface tablet devices, the user interface would need to be touch friendly and also reflect the high end brand of Bugatti.

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Solution

byfrequency helped to develop a set of robust guidelines that were used to refresh Türk Telekom's digital platforms. Their internal development team worked to these guidelines when rebranding legacy consumer and corporate websites in time for the brand relaunch.

byfrequency helped to develop a set of robust guidelines that were used to refresh Türk Telekom's digital platforms. Their internal development team worked to these guidelines when rebranding legacy consumer and corporate websites in time for the brand relaunch.

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