AstraZeneca is one of the world's leading biopharmaceutical companies and specialise in delivering life-changing medicines. I was part of a team that helped to create a design system and digital presence which focused on the narrative of AstraZeneca's people, facilities and research.
63
places climbed to top FTSE 350 for corporate websites
23%
increase on perception of AstraZeneca as a science-led company (KPI)
14%
reduced bounce rate on the homepage
27%
increase on average session time
